Profile

NWPB was established in 1989 as the nonprofit marketing and communications arm of the watermelon industry. Funded through a self-mandated industry assessment paid by watermelon producers, handlers and importers, NWPB is a multi-faceted organization with a strategic mission to make watermelon an every day, healthy choice for consumers throughout the United States, Canada and other export markets. NWPB works to increase consumer demand for watermelon through promotions, marketing, research, communication and educational programs.